Note
Clients often require NDAs or ask me to not call them out by name. There’s a tricky line between demonstrating work and honoring confidentialty. That’s why you may not see names or logos.
— k

Brain surgeons

Neurosurgeons at a highly regarded hospital want to raise the national profile for the work they do.


The challenges

☍ Maintain hospital’s existing marketing identity

☍ Name and position the medical expertise

☍ Describe a clear benefit to consumers

The work

Messaging, tagline, mission statement and marketing concepts

The message

The hospital is one of the few where top researchers, advanced neurosurgeons, and the world’s best restorative therapists work in close proximity to restore patients with neurological degeneration and disease.


The writing

 
THE NAME

“Restorative Neuroscience”

Captures the essence of the patient benefit and enlarges the perception beyond an operating room procedure

THE MISSION

“To restore life to those with neurological disease and injury”


TAGLINE

“Where neuroscience restores”


SAMPLE COPY
print, digital
concept: Show the joy in life’s simple pleasures restored

COPY

A good walk | restored

At ▪︎▪︎▪︎ , we are pioneering the field of restorative neuroscience and putting it to work to bring people back to the best things in life. Every day.

TAGLINE

Where neuroscience restores.


COPY

Restored |
to those you love
to everyday things
to life

America’s brain trust of neurosurgeons, researchers, and healers

TAGLINE

Where neuroscience restores.