Note
Clients often ask me to not call them out by name. There’s a tricky line between demonstrating work and honoring confidentialty. That’s why you don’t see names or logos.
— k

Healthcare

Improving neighborhood health with better primary care


The challenges

Convey the availability and advantages of regular care to inner city audiences who have traditionally waited until they are unwell to engage the heathcare system.

The voice and tone

Reflect availability and accessibility of care in clear, friendly language. Avoid healthcare-speak and keep it simple and respectful.

The work

Messaging, narrative, copy


The writing

 
MESSAGES

“Neighborhood care”

Your neighborhood care team A doctor. A nurse who knows you. A medication guide to help you understand your prescriptions. A health guide who helps you manage your care. A health coach to connect you with programs and services you need. A safe ride if you don’t have one. Assistants who are always happy to help.  We bring it all together for you.

Your neighborhood care team
A doctor.
A nurse who knows you.
A medication guide to help you understand your prescriptions.
A health guide who helps you manage your care.
A health coach to connect you with programs and services you need.
A safe ride if you don’t have one.
Assistants who are always happy to help.

We bring it all together for you.


“Happy to see you”

When you don’t have a safe ride, call us. When you’re not feeling well, walk-ins are welcome. When you need care, call 24/7.

When you don’t have a safe ride, call us.
When you’re not feeling well, walk-ins are welcome.
When you need care, call 24/7.


“Runaround”

Going to the doctor ought not be a runaround.

CityLife started with the simple idea that the doctor should be someplace you want to go instead of someplace you have to go.

So we started by putting clinics in the neighborhood with same day care, and making care teams reachable by phone 24/7.

WELCOMING.

We created waiting rooms where it's comfortable to sit and visit with your neighbors. We don't sit behind a glass wall; we come out and greet you. We learn your name and remember it. We bring you a snack or something to drink if you like.

QUALITY TIME.

Best of all, we created a place where care teams take the time to learn about things in your life that affect how you feel. The doctor doesn't rush in and out. You not only have a doctor, but a nurse, a medication guide, a community relations person, an office assistant, and a transportation guide.