Agency MJ

Print piece for LeBook New York

Produced as a tabloid-sized handout to grab attention at one of the worldwide LeBook shows, where advertising agencies connect with visual talent reps.

The piece showcases artists Agency MJ represents and their specialties.


Challenges

This Nashville agency connects photographers and videographers with brands and the creative companies which market them. What makes it different?

Messages

Positivity. MJ does more than simply connect and take a cut. They bring a wholesome enthusiasm inspired by Nashville’s sense of creative collaboration to every aspect of bringing creative to life.

Idea

Positivity means loving what and where you are right now. This manifesto declares MJ’s origin and values in a town where harmony is everything.


The writing

MESSAGE CONCEPT

“Love right now.”

The essence of capturing a great image is being in the moment.
ACCORDION STYLE COLLATERAL
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PANEL
Greetings from Nashville.  Our HQ is in the city that’s used to bringing everyone together, getting to the gig on time, telling it truly, and letting light shine from within. Something in the air in this town encourages harmony in the service of creation.  We work with visual artists across America who share that spirit. We are delighted to bring their eyes and passion to capture subjects for the world’s leading brands.


Greetings from Nashville.

Our HQ is in the city that’s used to bringing everyone together, getting to the gig on time, telling it truly, and letting light shine from within. Something in the air in this town encourages harmony in the service of creation.

We work with visual artists across America who share that spirit. We are delighted to bring their eyes and passion to capture subjects for the world’s leading brands.


THE MANIFESTO
OUR MANIFESTO    YOU GOTTA LOVE THE MOMENT TO CAPTURE THE MOMENT.   To make the most of every creative opportunity, we bring these core values to every relationship with every artist, client, agency, and project.   1.  EYES FOR DETAIL  There's more to it than the shoot.    PREP IS BEAUTIFUL. DETAILS ARE DEAR.  We believe great art happens when the details surrounding creative process are buttoned up from the get-go. Prep, pricing, production, styling, location scouting are handled with the same passion our visual artists bring to the shoot.  2. POSITIVITY  This is going to be fun.    SERIOUSLY.  We're sure that it's easier to create unforgettable visual images when the vibes are good. We guarantee our people, from the business side to the final retouchers, to be joyful to work with.  Or we slobber all over them.  3. HARMONY  Did we say we're from Nashville?    ALL ABOUT THE BLEND  We work with artists and storytellers nationwide who bring a similar spirit of harmony to every story.  4. FOCUS  Right here, right now.    WE'RE ALL IN  You'll get our A game on every project.  5. SUPPORT  We're here when you need us.    FROM FIRST STEPS TO FOLLOW THROUGH  We believe about a zillion things have to go right to capture a perfect moment. Yet what happens after is just as important, from post-production to retouching to billing. We follow-through on every step.  6. TRANSPARENCY  Clarity matters.    ONLY THE GOOD KIND OF SURPRISES  If the story or project takes an unexpected turn, you'll know how the change in the creative weather affects time, deliverables, and budget. You're going to know all the details on your project and you won't get any surprises.

OUR MANIFESTO

YOU GOTTA LOVE THE MOMENT TO CAPTURE THE MOMENT.

To make the most of every creative opportunity, we bring these core values to every relationship with every artist, client, agency, and project.

1. EYES FOR DETAIL
There's more to it than the shoot.

PREP IS BEAUTIFUL.
DETAILS ARE DEAR.
We believe great art happens when the details surrounding creative process are buttoned up from the get-go. Prep, pricing, production, styling, location scouting are handled with the same passion our visual artists bring to the shoot.

2. POSITIVITY
This is going to be fun.

SERIOUSLY.
We're sure that it's easier to create unforgettable visual images when the vibes are good. We guarantee our people, from the business side to the final retouchers, to be joyful to work with.

Or we slobber all over them.

3. HARMONY
Did we say we're from Nashville?

ALL ABOUT THE BLEND
We work with artists and storytellers nationwide who bring a similar spirit of harmony to every story.

4. FOCUS
Right here, right now.

WE'RE ALL IN
You'll get our A game on every project.

5. SUPPORT
We're here when you need us.

FROM FIRST STEPS TO FOLLOW THROUGH
We believe about a zillion things have to go right to capture a perfect moment. Yet what happens after is just as important, from post-production to retouching to billing. We follow-through on every step.

6. TRANSPARENCY
Clarity matters.

ONLY THE GOOD KIND OF SURPRISES
If the story or project takes an unexpected turn, you'll know how the change in the creative weather affects time, deliverables, and budget. You're going to know all the details on your project and you won't get any surprises.