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It’S ALL ABOUT YOU

SHOW. AND TELL.

Every picture does not tell a story.
But you do. Got it down?

YOUR STORY, TOLD

GET TO THE
ESSENCE.

Distill it down wthout dumbing it down.

NO MAGIC REQUIRED

IT’S ALREADY
THERE.

You needn’t invent a story.
You already are one.

The right words.

When get your story straight, great things happen.

The right message.

You know you have it when it makes people feel something.

The right story.

Here's awesome news: you don’t have to make it up .

Kidd Redd

SAY IT CLEARLY

I always ask folks if they can explain something to me in one sentence without a comma. Once you can do that, the rest of your story becomes clear as rain.
 Your sentence is your best, true thing. Let's find it.

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FIND YOUR ONE BEST THING

There's something about you that's different from the rest. That's what's going to resonate with your audience. I can help you find it.  After that, it's all a matter of acknowledging your true colors and declaring a direction all your own.

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FIND YOUR VOICE

You’ve often heard, “It's how you say it.”  Words and tone have the power to change the way your audience views not just you, but the world. It's time to move from copy to meaningful expression. I can help. 

I’M KIDD REDD. 

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I help people, brands and companies find their stories.

I’m  a master distiller of ideas into statements people can understand and believe. Sometimes I wear bigass sunglasses.

ELEVATOR PITCHES
STATEMENTS OF YOUR AWESOMENESS
MARKETING AND ADVERTISING CAMPAIGN CONCEPTS 
BADASS, ZINGY TAGLINES
WEBSITES, SOCIAL AND (ARRRRGH) CONTENT MARKETING

It is popularly believed I am responsible for the dictum say it in one sentence without a comma.  The truth is, I stole that one.  

 I currently reside at FLO {thinkery} as CMO and self-proclaimed “director of how we say that.” When something needs writing, I write it, if there is good money or chocolate to be had. Coming up with creative campaign concepts gets me off, as well as coining the elusive tagline that makes people go, “Oh! NOW I get it.” 

Above is an animated bar graph that visualizes how I am super talented at damn near anything wordy. It also shows that infographics are much better when the writing's good. Bars don’t mean diddley. Words do.

STUFF I’VE WORKED ON LATELY

MORE ABOUT ME

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    I get smarter and better looking every single day.

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    I only write authentic stories. That means truth.

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    I write other things for love and fun. Like these:

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STYLERANT

Sometimes I comment on living a stylish life. Or cool stuff I like. Or your shoes. I do not endorse flipflops.

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Sometimes things arrive in my head unbidden. This is where I write them out.

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AND THIS

Sometimes I write for pubs. Here is a piece on creatives, and another on Nashville's cultural IQ.

MARK MY WORDS

Reading is good for you. Here are some samples.
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