What I’m Thinking
Creative writing matters.
My psychologist hates it when I call him a therapist. I hate it when you call me a copywriter.
It isn’t copy; it’s who you are. You wouldn’t just waltz into a conference room with a blank PPT and some crappy stock images and wing it, would you? (I’ll bet you’ve been to a presentation where someone did just that. Underwhelming, right?) Continue Reading
Groupon and Fanciful Fireflies
I look forward to my daily Groupon. I don’t use that many of them; like many invitation-style and membership boutiques, they’re hit-or-miss. But I open every single one, even when the subject line is for a lavender-scented pedicure at Our Lady of the Jasmine Sea Spa and Aromatherapy Shop.
It’s the writing. Continue Reading
What you don’t publish
People see what you publish, not what you don’t publish.
As you maintain your web content, there is a natural tendency to want to add everything, and keep adding as you go. “My website is a living entity,” and all that. “We had a call asking such-and such. Can we put it on the website?” Continue Reading
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