Retired.

Whatever that means.

I’m Kidd Redd.
I help used to help companies tell their stories and get attention. Now I play with my cairn terrier a lot.

Saying you’ve retired on your website means you’re supposed to produce a pithy list of the key universalities you’ve discovered along the way. Follow them and presto! The world will open.

Here are mine. None is original.

1. People have stories; products and services don’t.

2. Products and services worth remembering are created by people who give a shit—really give a shit.

3. Everything takes longer than you want. Corollary: everything is not urgent.

4. Assholery fails much more often than it succeeds. This failure rate approaches 100% over time, every time.

I learned a bunch of other stuff, too, but that’s coffee, not this page you’re reading to see if I still play with paragraphs. I still play, but not for cash (unless it’s a lot, in which case—again—coffee).

Thanks to these companies, with whom I worked these last few years. You taught me much.

See you at the Y.

Technology

Healthcare

Agencies and consulting

B2C

B2B