MESSAGING AND NARRATIVE

BORING ASS STORIES
DON'T CUT IT

I help people say things great

YOUR BRAND

NEEDS A HERO

and heroes come to life in stories.

ORGANIZATIONS

LIGHT 'EM UP.

Tell the world how you're going to make it better

FOR AGENCIES
WHO NEED HELP BY  CLIENT OR  BY PROJECT

Because, face it: another tempermental fulltime creative is an expensive pain in the ass. I should know. I am one.

FOR COMPANIES
WITH MAGICAL DNA AND SPIRIT

If your company has verve and the nerve to show it, I am the guy who can help you put it into words. Ask me.

FOR ORGANIZATIONS WITH PURPOSE

People remember how you make them feel, not mission statements and and value props. Change the world with both action AND words.

Kidd Redd
dept. of crystallized expression

TAGLINES

I like to ask folks if they can explain something in one sentence without a comma.
Once you can do that, the rest of your story is clear as rain.
Your sentence is your best, true thing. Let's find it.

Kidd Redd
dept. of deciding what to call a thing

NAMING

The name of your Thing is important, if for no other reason than it's a word your customers and clients will say over and over. (You hope.) Everyone loves a great naming exercise. (OK, maybe not everyone. But I do, and I'll help you keep it simple.)

Kidd Redd
dept. of why you kick much ass

NARRATIVE & STORY

It's your essential truth. Or it should be. You can make up a story, but then you'll have to wear it every day, like a clown suit. It's easier to be real and be yourself in words that reflect who you really are. Let's find the words.

dept. of personality

STYLE AND VOICE

How you say it matters. DYK that in face-to face -to-face conversations, our brains are registering a zillion tiny movements of 43 facial muscles every second? How do you do capture the nuance of your company vibe without your face in the place?
Style + verve, baby.

HELLO! I’M KIDD REDD. 

I help people, brands and companies tell their stories.

I love to distill ideas. 

BRAND NARRATIVE: MAIS OUI
ZINGY TAGLINES: POW
CREATIVE MARKETING CONCEPTS: OF COURSE
NAMING EXERCISES: HELLO, STRANGER
VOICE/TONE/PERSONALITY: YOU GOT IT

It is popularly believed I am responsible for the dictum say it in one sentence without a comma.  The truth is, I stole that one.  

I've spent the last decade and a half as an entrepreneur and co-founder of a couple of great companies: Paramore and FLO|Thinkery. Before that, I was a broadcaster. My part has always been to make messages sparkle and invent creative ways to put them in the universe. I've worked with multi-platinum artist Kenny Chesney, #1 hitmaker Jake Owen, BOHAN Advertising|Marketing, The Frist Center for the Visual Arts, a little company named Google, The Country Music Hall of Fame and Museum, the historic Greenbrier Resort, and golf legend Gary Player.

SOME STUFF I’VE WORKED ON

MORE ABOUT ME

  • I get smarter and better looking every single day.

  • I only write authentic stories. That means truth.

  • I write other things for love and fun. Like these:

STYLERANT

Sometimes I comment on living a stylish life. Or cool stuff I like. Or your shoes. (I do not endorse flipflops.)

Sometimes things arrive in my head unbidden. This is where I write them out.

AND THIS

Sometimes I write for pubs. Here is a piece on creatives, and another on Nashville's cultural IQ.

MARK MY WORDS

Reading is good for you. Here are some samples.